The Luna Sleeping Night Oil Fights Signs of Aging
Mishal Omar — June 6, 2017 — Marketing
References: sephora
The Luna Sleeping Night Oil offered by the brand Sunday Riley was designed for skin of every type, but is specifically targeted at individuals who are looking to fight the visible signs of aging.
The oil comes in a clear glass bottle that reveals the oil's unusual navy blue color. Although the product appears dark when it is in its concentrated form, it blends well into the skin and disappears. The Luna Sleeping Night Oil contains retinol, blue tansy and German chamomile essential oils, and works to improve the appearance of fine lines, uneven skin textures, age spots, dry skin and dullness.
This distinctly colored oil is ideal for those looking to get attain younger-looking skin.
The oil comes in a clear glass bottle that reveals the oil's unusual navy blue color. Although the product appears dark when it is in its concentrated form, it blends well into the skin and disappears. The Luna Sleeping Night Oil contains retinol, blue tansy and German chamomile essential oils, and works to improve the appearance of fine lines, uneven skin textures, age spots, dry skin and dullness.
This distinctly colored oil is ideal for those looking to get attain younger-looking skin.
Trend Themes
1. Dark Retinol Serums - Serums containing dark pigments, such as blue or black, are becoming more popular in beauty brands' anti-aging product lines.
2. Essential Oil Infused Skincare - Skincare products infused with essential oils such as blue tansy and German chamomile are becoming more popular as their benefits for skin health receive more attention.
3. Multi-functional Skincare - Consumers are drawn to skincare products, like Sunday Riley's Luna Sleeping Night Oil, that can tackle multiple skin concerns like fine lines, age spots, and dullness in one easy-to-use product.
Industry Implications
1. Beauty and Personal Care - There is an opportunity for new entrants or established brands to develop specialized, anti-aging skincare lines with ingredients like dark retinol serums and essential oils.
2. Wellness - The wellness industry can capitalize on the multi-functionality of products like the Sunday Riley's Luna Sleeping Night Oil and emphasize the importance of holistic skincare routines that prioritize both mental and physical health.
3. Luxury - Luxury brands can tap into the growing demand for high-end skincare products that promise visible and immediate results, like the Luna Sleeping Night Oil's ability to fight the signs of aging.
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