Sugary Cosmetics' Donut Shop Collection Takes Cues from Bakery Sweets
Laura McQuarrie — June 4, 2019 — Fashion
References: sugarycosmetics & instagram
Sugary Cosmetics is preparing to launch its Donut Shop Collection, which is made up of three cruelty-free products: The Donut Palette, Lip Icing and reusable false eyelashes that are packaged just like lollipops.
The Donut Palette boasts a round design that resembles a glazed pink donut that's topped with rainbow-colored sprinkles. Once flipped open, the eyeshadow palette reveals 10 pigmented matte, shimmer and glitter shades that take inspiration from favorite donut flavors like Strawberry Frosted, Jelly and Glazed Blueberry. Also in the Donut Shop Collection from Sugary Cosmetics are the Lip Icing matte lipsticks, which are offered in colors with equally decadent names like Caramel Icing and Strawberry Icing.
Fittingly, the Donut Shop Collection is launching just days ahead of International Donut Day.
The Donut Palette boasts a round design that resembles a glazed pink donut that's topped with rainbow-colored sprinkles. Once flipped open, the eyeshadow palette reveals 10 pigmented matte, shimmer and glitter shades that take inspiration from favorite donut flavors like Strawberry Frosted, Jelly and Glazed Blueberry. Also in the Donut Shop Collection from Sugary Cosmetics are the Lip Icing matte lipsticks, which are offered in colors with equally decadent names like Caramel Icing and Strawberry Icing.
Fittingly, the Donut Shop Collection is launching just days ahead of International Donut Day.
Trend Themes
1. Cruelty-free Cosmetics - The rising trend of cruelty-free products presents an opportunity for cosmetic brands to tap into the growing consumer demand for ethical and sustainable options.
2. Food-inspired Beauty - The popularity of food-inspired beauty products provides an avenue for cosmetic companies to create unique and enticing collections that appeal to consumers' love for food and self-expression.
3. Playful Packaging - Innovative and playful packaging designs open new possibilities for cosmetic brands to stand out on the shelves and attract attention from consumers.
Industry Implications
1. Cosmetics - Cosmetic companies can explore the use of food-themed collections and cruelty-free formulations to cater to the evolving preferences and values of their target audience.
2. Food and Beverage - Food and beverage brands can collaborate with cosmetic companies to create cross-industry products that marry the worlds of food and beauty, appealing to consumers' desire for multisensory experiences.
3. Packaging - Packaging companies can provide innovative and visually appealing solutions to cosmetic brands, helping them create unique and attention-grabbing packaging designs that enhance the overall product experience.
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