Pur's 'Resting Grinch Sheet Masks' are Included in Its PR Collection
Riley von Niessen — December 10, 2018 — Fashion
References: popsugar
With the winter weather leading to dryer and more problem-prone skin, many consumers have stocked up on sheet masks to maintain their glowing complexions, and these festive 'Resting Grinch Sheet Masks' from Pur are a great way to nourish the skin over the holidays.
The sheet masks come in Christmas-themed red and gold packaging, with the brand's name and a myriad of Grinchy quotes included on it. In the center of the packaging is a large heart shape, representing the point in the book and film when the green Who's heart grows in size.
The sheet masks, which are a lime green hue and feature the Grinch's smirking grin, nose, and eyes, help to moisturize the skin while adding more plumpness to it at the same time.
The sheet masks come in Christmas-themed red and gold packaging, with the brand's name and a myriad of Grinchy quotes included on it. In the center of the packaging is a large heart shape, representing the point in the book and film when the green Who's heart grows in size.
The sheet masks, which are a lime green hue and feature the Grinch's smirking grin, nose, and eyes, help to moisturize the skin while adding more plumpness to it at the same time.
Trend Themes
1. Festive Sheet Masks - Opportunity for cosmetic companies to create seasonal-themed sheet masks to appeal to holiday consumers.
2. Character Licensing - Potential for collaboration between beauty brands and popular characters to create branded skincare products.
3. Skin Nourishment During Winter - Demand for skincare products that provide hydration and nourishment during the dry winter season.
Industry Implications
1. Cosmetics - Innovative sheet mask designs and collaborative character products can expand cosmetic brands' holiday offerings.
2. Beauty - Beauty industry can cater to consumers' need for winter skincare with specialized products like moisturizing sheet masks.
3. Entertainment - Opportunity for film and book franchises to expand their brand presence through collaborations with skincare brands.
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