Disco Launched a Men's Skincare Line Based on Polling Data
Daniel Johnson — March 11, 2020 — Business
References: letsdisco.co & forbes
Disco launched a new men's skincare line that is unique to the brand, which features minimalistic products for both face and body care. In total, the men's skincare line includes a face mask, scrub, eye stick, face cleanser stick, and moisturizer, as well as body wash and deodorant. Disco choose those products based on polling data, which asked men what they look for in a skincare routine.
Additionally, the company is working towards creating an interactive platform where consumers can directly provide the company with product feedback. This kind of direct consumer interaction will help Disco as creates product line in the future.
Ben Smith is the founder of the company, and he spoke about how Disco can serve modern men, "Our suite of products is designed to provide clean essentials that make it easy for men to develop a routine."
Image Credit: Disco Body Collection_ JAMES LACROIX AT HIGH TIDE FOR DISCO
Additionally, the company is working towards creating an interactive platform where consumers can directly provide the company with product feedback. This kind of direct consumer interaction will help Disco as creates product line in the future.
Ben Smith is the founder of the company, and he spoke about how Disco can serve modern men, "Our suite of products is designed to provide clean essentials that make it easy for men to develop a routine."
Image Credit: Disco Body Collection_ JAMES LACROIX AT HIGH TIDE FOR DISCO
Trend Themes
1. Personalized Skincare - Disco's use of polling data to create a men's skincare line shows the potential for personalized skincare products based on individual preferences.
2. Direct Consumer Interaction - Disco's plan to create an interactive platform for direct consumer feedback highlights the trend of brands seeking more direct engagement with their customers.
3. Minimalistic Skincare - Disco's focus on minimalistic products for face and body care taps into the trend of consumers seeking simple and streamlined skincare routines.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage the trend of personalized skincare by using data to create customized products for individual consumers.
2. Consumer Engagement - The consumer engagement industry can benefit from the trend of direct consumer interaction by providing platforms and solutions for brands to gather feedback and engage with their customers.
3. Sustainable Product Design - The sustainable product design industry can explore the trend of minimalistic skincare by creating eco-friendly products with fewer ingredients and packaging.
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