The Marvelous Super Lustrous Collection by Revlon Honors Mrs. Maisel
Laura McQuarrie — July 10, 2019 — Pop Culture
References: revlon & prnewswire
Revlon is introducing a limited-edition Marvelous Super Lustrous Collection in collaboration with The Marvelous Mrs. Maisel that includes curated sets of its color-rich, moisturizing Super Lustrous Lipstick. While Take The Stage Reds features eye-catching shades like Fire & Ice, Certainly Red, and Cherries in the Snow, the set of Stand-Up Nudes includes three additional universally flattering shades.
As The Marvelous Mrs. Maisel is an Amazon Original series, The Marvelous Super Lustrous Collection is being introduced for a limited time exclusively on Amazon—just in time for National Lipstick Month.
The Marvelous Mrs. Maisel is an American period comedy-drama series that's set in the 50s and 60s, tapping into the first time that women were beginning to use color cosmetics to express themselves.
As The Marvelous Mrs. Maisel is an Amazon Original series, The Marvelous Super Lustrous Collection is being introduced for a limited time exclusively on Amazon—just in time for National Lipstick Month.
The Marvelous Mrs. Maisel is an American period comedy-drama series that's set in the 50s and 60s, tapping into the first time that women were beginning to use color cosmetics to express themselves.
Trend Themes
1. Limited-edition Collaborations - There is an opportunity for brands to create limited-edition product collaborations with popular TV shows or characters.
2. Nostalgic Influences - Brands can tap into nostalgia by creating products that evoke a certain time period or cultural references, appealing to consumers' sentimentality.
3. Exclusive Online Releases - Introducing exclusive product releases on popular e-commerce platforms can generate excitement and create a sense of urgency among consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can explore collaborations with entertainment properties to create unique and appealing products.
2. Fashion - Fashion brands can draw inspiration from popular TV shows and create limited-edition collections that resonate with fans.
3. E-commerce - Platforms like Amazon can partner with brands to offer exclusive product launches, driving traffic and boosting sales.
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