Companies recognize the value of acting silly in the workplace
Implications - In today's turbulent employment sphere, it's important for potential employees to do more than simply "work." Companies are only interested in employees who are willing to live the brand lifestyle; to encourage this, many business owners are opening up the opportunity for employees to engage in less serious behavior while on the job.
Trend Themes
1. Playful Work Culture - Companies are encouraging employees to engage in less serious behavior while on the job, giving rise to innovative office space designs such as hammock hangouts, flash mobs and satirical spoofs
2. Authentic Company Branding - Potential employees are looking for something more than just a job and are interested in companies who live and breathe their brand, giving rise to unique office space designs reflecting the company's history, personality, and culture
3. Interactive Social Media Platforms - Twitter's musical flash mob video not only celebrates Justin Bieber's 25 million followers but also highlights the importance of social media platforms as a local and international news source and an interactive platform to build virtual and real-life relationships
Industry Implications
1. Office and Workspace Design - Business professionals can explore innovative office designs that embrace playful and authentic company branding concept
2. HR and Talent Management - Companies can explore interesting ways to attract and retain talents by creating a relaxed and fun workplace culture, embracing authentic company branding and interactive social media platforms
3. Social Media and Marketing - Social media platforms are important channels for businesses to connect with customers, discuss trends and breaking news, address issues, and build relationships
3 Featured, 27 Examples:
568,151 Total Clicks
Date Range:
Jan 12 — May 13
Trending:
Mild
Consumer Insight Topics:
