The Viral Photo-a-Day Challenge is Used in this Poignant Campaign
Gil Cohen — March 21, 2013 — Pop Culture
YouTube user fero061982, a seemingly random account name, posted a single video three days ago, documenting one of the recently viral photo-a-day challenge videos. Entitled, 'One Photo a Day in the Worst Year of My Life,' the images go from smiling and happy self-portraits to morose and bruised mugshots.
This Croatian PSA shows a realistic portrayal of how a woman's life can be ruined by an abusive partner, sucking the life out of her eyes and the joy from her face, as the bruising gets progressively worse over time. Utilizing the trending photo-a-day challenge method is drawing lots of attention as viewers, expecting a feel-good video, are instead transfixed by the gruesome transformation happening before them.
This Croatian PSA shows a realistic portrayal of how a woman's life can be ruined by an abusive partner, sucking the life out of her eyes and the joy from her face, as the bruising gets progressively worse over time. Utilizing the trending photo-a-day challenge method is drawing lots of attention as viewers, expecting a feel-good video, are instead transfixed by the gruesome transformation happening before them.
Trend Themes
1. Abuse Awareness Psas - Interactive media campaigns utilizing trending challenges to raise awareness of abuse and its impact on individuals.
2. Photo-a-day Challenge Activism - Using the viral photo-a-day challenge to spark social and political activism and commentary.
3. Realistic Portrayals in Media - An increase in media that accurately shows the devastating effects of abuse through raw and realistic depictions.
Industry Implications
1. Marketing and Advertising - Creating impactful campaigns for social or political purposes through innovative use of trending media challenges.
2. Entertainment - Producing more realistic and impactful portrayals of social issues in film and television, including the issue of abuse.
3. Non-profit and Social Services - Partnering with media companies to raise awareness and provide resources for those experiencing abuse.
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