Pop culture zombie obsession is creating a demand for unexpectedly bloody items
Implications - High-profile television shows like The Walking Dead have brought an obsession with zombies to the forefront of consumers' minds. In reaction to this, consumers are seeking out ways to show their passion for the topic, even with items that are typically thought to be soft and feminine.
Trend Themes
1. Zombie Obsession - Consumer interest and fascination with zombies as a theme, character, event or plotline, has risen, leading to the popularity of zombie-inspired products and accessories.
2. Gruesome Glamorization - Product designers and manufacturers are creating gruesome products that cater specifically to common feminine items, resulting in a new line of horror-inspired merchandise that is as terrifying as it is beautiful.
3. Morbid Makeovers - Society is embracing the morbid and grotesque in makeup fashion with a new wave of extreme looks that incorporate prosthetics and special effects, resulting in a growing business opportunity.
Industry Implications
1. Fashion & Beauty - Tapping into zombie-themed products and accessories can attract a niche customer base who are looking to purchase morbid items as a fashion or beauty statement.
2. Entertainment - Zombie-inspired merchandise, accessories, and products strategically marketed around popular TV shows, movies or video games can create a new fanbase that can leverage new revenue streams for the entertainment industry.
3. E-commerce - Consumers are purchasing and seeking customized, limited edition and unique products that resonate with their fascination for zombies, creating new marketing and sales opportunities for e-commerce businesses.
6 Featured, 51 Examples:
660,776 Total Clicks
Date Range:
Oct 12 — May 13
Trending:
Mild
Consumer Insight Topics:
