Men replace women as attractive marketing tools
Implications - For centuries, women have served as symbols of sensuality and thus, made ideal marketing tools as models and the like. Recently, a reversal can be seen in this role as men take center stage in sexuality-based branding. Exploring this alternative side of what is attractive and whom it attracts shows a shift in perceived gender roles in the media.
Trend Themes
1. Gender Role Reversal in Marketing - Marketing campaigns are replacing women with men as symbols of sensuality, which could signal a shift in perceived gender roles in the media.
2. Adult Coloring Books - Adult coloring books are gaining popularity as a novelty gift idea or group activity, with sellers creating niche concepts such as exotic dancer and cowboy themes.
3. Paparazzi-inspired Editorials - Celebrity tabloid culture is inspiring fashion editorials that use paparazzi-style photography to capture models in controversial situations, bringing fashion and pop culture closer together.
Industry Implications
1. Fashion - Fashion brands and publications can use paparazzi-style photography and controversial imagery to create attention-grabbing editorials.
2. Marketing - Brands can explore gender role reversal in marketing campaigns to create a unique and bold message that challenges traditional gender norms.
3. Entertainment - Adult coloring books and animal picture books are emerging as popular entertainment and gift ideas for adults.
4 Featured, 36 Examples:
737,190 Total Clicks
Date Range:
Mar 13 — May 13
Trending:
Warm
Consumer Insight Topics:
