Products from all industries are becoming personified to suit consumers' tastes
Implications - The ability to relate to a brand is a big factor in consumers' buying decisions, which is taken a step further with emotive inanimate products. Infusing the brand personality into actual goods, companies are beginning to personify products. This adds to a product's aesthetic while creating a stronger connection between the consumer and the brand.
Trend Themes
1. Personification - Infusing the brand personality or human features into actual goods & tools to create a stronger connection between the consumer and the brand, such as personified purse collections, hairy personified sausages and playful personified tea infusers.
2. Aesthetic-based Product Design - The connection between the consumer and the brand is enhanced not only with the personification but also with the visual appeal of the products, such as drooling creature gadget covers and personified breakfast meal dispensers.
3. Humor-based Marketing Campaigns - Humorous marketing campaigns with relatable product imagery evoke powerful emotional responses in consumers, as exemplified by the Bayer Aspirin For Workache campaign's painfully personified tool ads.
Industry Implications
1. Product Design - Infusing human characteristics into the visual design of everyday objects and tools enhances the customer experience and makes products more desirable.
2. Marketing and Advertising - Humorous and relatable marketing campaigns that evoke emotional responses in consumers lead to increased brand loyalty and sales.
3. Food and Beverage - Creative food display and presentation, such as the hairy personified sausages and the personified breakfast meal dispensers, can attract customers and create a unique dining experience.
6 Featured, 54 Examples:
670,880 Total Clicks
Date Range:
Sep 12 — May 13
Trending:
Warm
Consumer Insight Topics:
