The demand for organic and local food extends to the pets of concerned consumers
Implications - The popularity of organic and otherwise specialized food products is nothing new, but concerned pet owners are now opting for more pure products for their beloved animals. This type of product not only appeals from a health perspective, but has a luxurious edge to it that draws in status-conscious consumers. This also contributes to the overall personification of pets, proving pet owner's affection extends beyond simple ownership of their companions.
Trend Themes
1. Organic Pet Food - The demand for organic and all-natural dog food emphasizes a shift towards more healthier food options even for animals.
2. Customized Meal Plans - The move towards prepared pet food and meal plans involving a customized food selection is becoming prevalent, allowing consumers to select a menu that would cater to their pets' specific needs.
3. Premium Luxuries - The industry trend continues to focus on the premiumization of pet product offerings, particularly in the pet food sector, supplying an opportunity to create a high-end niche market.
Industry Implications
1. Pet Food - Pet food brands need to consider using organic/natural ingredients, customizable meals, and expanding premium product offerings.
2. Meal Plan Services - Startups can offer customized meal plans for pets, creating a business opportunity that targets pet health.
3. Organic Food Production - Using organic and natural ingredients for pet food production creates new opportunities for organic farming and production.
