The New Wild Flavors Drinks are Made for Adult Tastes
Marissa Liu — December 11, 2009 — Lifestyle
References: wildflavors & foodbev
Wild Flavors drinks are adventuresome beverages indeed! This US-based company is introducing three new flavor groupings: malt, vinegar and kombucha. Yes, that second one says vinegar; apparently when mixed with lychee, pear or other fruits it is refreshing, I have my doubts.
The new Wild Flavors drinks groupings are a bit mind-boggling but they were designed specifically to target adult tastes and demands.
Implications - With so many beverages on the market, companies are looking to set themselves apart from the competitors. Consumers already have a taste for spring water and fruity beverages, which means companies will have to think outside the box in terms of flavors. Brands will have to consider making the most unusual ingredients work well for the consumer palette if they want to set the bar high for their competitors. Reinvention and challenging originality is an important factor for businesses who are looking to succeed and rise above all.
The new Wild Flavors drinks groupings are a bit mind-boggling but they were designed specifically to target adult tastes and demands.
Implications - With so many beverages on the market, companies are looking to set themselves apart from the competitors. Consumers already have a taste for spring water and fruity beverages, which means companies will have to think outside the box in terms of flavors. Brands will have to consider making the most unusual ingredients work well for the consumer palette if they want to set the bar high for their competitors. Reinvention and challenging originality is an important factor for businesses who are looking to succeed and rise above all.
Trend Themes
1. Adventuresome Beverages - Opportunity for companies to create unique and bold flavors to stand out in the crowded beverage market.
2. Refreshing Vinegar Drinks - Innovation potential in utilizing vinegar as a refreshing ingredient, combined with unique fruits, to cater to adult tastes.
3. Targeting Adult Tastes - Companies can focus on developing beverages that cater specifically to adult consumers' preferences and demands.
Industry Implications
1. Beverage Manufacturing - The beverage industry can explore new flavor combinations and unconventional ingredients to capture consumer attention and drive sales.
2. Flavoring and Ingredient Suppliers - Opportunity for suppliers to provide unique vinegar flavors and exotic fruit options to support the creation of refreshing vinegar drinks.
3. Market Research and Consumer Insights - Industry professionals can assist companies in understanding adult consumer tastes and preferences, helping to guide product development decisions in the beverage market.
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