Kombrewcha Gives the Alcoholic Beverage a Healthy Spin
Meghan Young — January 26, 2015 — Lifestyle
References: kombrewcha & psfk
Kombucha beer is made with health-conscious people who still enjoy indulging in modern rituals such as socializing over a refreshing alcoholic beverage. Although there have been healthy spins on both beer, wine and cocktails in the past, kombucha beer is particularly unique. It combines nutritious fermented tea with beer to become a one-of-a-kind "gluten-free hybrid tea beer."
With its detoxification, immune boosting and even cancer prevention properties, kombucha is a drink that is gaining notoriety exponentially. This particular kombucha beer, cleverly dubbed Kombrewcha, manages to contain the live probiotics, vitamins, and organic acids that make the drink easier on the digestive system and nutritious. Significantly lower in calories as well, the kombucha beer comes in four flavors: Original, Lemongrass Lime, Royal Ginger and Blackberry Hibiscus.
With its detoxification, immune boosting and even cancer prevention properties, kombucha is a drink that is gaining notoriety exponentially. This particular kombucha beer, cleverly dubbed Kombrewcha, manages to contain the live probiotics, vitamins, and organic acids that make the drink easier on the digestive system and nutritious. Significantly lower in calories as well, the kombucha beer comes in four flavors: Original, Lemongrass Lime, Royal Ginger and Blackberry Hibiscus.
Trend Themes
1. Healthy Alcohol Alternatives - Kombucha beer offers a unique twist on traditional alcoholic beverages, catering to health-conscious individuals looking for nutritious options.
2. Functional Fermented Drinks - The combination of kombucha and beer creates a new category of functional beverages that provide detoxification, immunity-boosting, and potential health benefits.
3. Gluten-free Hybrid Beverages - Kombucha beer's gluten-free nature and blend of tea and beer opens up opportunities for developing innovative hybrid beverages that appeal to individuals with gluten sensitivities.
Industry Implications
1. Craft Beer - Craft breweries can explore kombucha beer as a unique product offering, tapping into health-conscious consumers seeking innovative and flavorful beer options.
2. Functional Food and Beverage - The functional food and beverage industry can incorporate kombucha beer as a new functional drink category, leveraging the popularity of kombucha and the demand for healthier alcoholic alternatives.
3. Gluten-free Foods - The gluten-free food industry can expand into the creation of gluten-free hybrid beverages like kombucha beer to cater to the increasing market of consumers with gluten sensitivities seeking diverse options.
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