A New Stüssy Summer Lookbook Incorporates Vibrant Vintage Themes
Riley von Niessen — July 5, 2016 — Fashion
This Stüssy summer editorial was done in collaboration with Caliroots -- another American streetwear brand.
Titled the 'Summer Nights Lookbook,' the imagery featured shows tattooed models in urban settings -- sitting in skate parks and leaning against cement walls. Adorned in the collaborative collection's clothing, models don styles that range from tastefully vintage to monochromatic and modern. The Stüssy summer series with Caliroots follows another of the brand's, with the new line staying true to many of the retro prints and the use of pastel colors in its earlier summer collection.
Included in the Summer Nights Lookbook is a light lilac crew neck, Stüssy branded tees, old school bowling shirts, tropical Hawaiian button-ups, bucket hats and more. Styles are shown on both men and women, with each alternating to show the diversity of the brand.
Titled the 'Summer Nights Lookbook,' the imagery featured shows tattooed models in urban settings -- sitting in skate parks and leaning against cement walls. Adorned in the collaborative collection's clothing, models don styles that range from tastefully vintage to monochromatic and modern. The Stüssy summer series with Caliroots follows another of the brand's, with the new line staying true to many of the retro prints and the use of pastel colors in its earlier summer collection.
Included in the Summer Nights Lookbook is a light lilac crew neck, Stüssy branded tees, old school bowling shirts, tropical Hawaiian button-ups, bucket hats and more. Styles are shown on both men and women, with each alternating to show the diversity of the brand.
Trend Themes
1. Retro Streetwear - Opportunity for brands to tap into the growing popularity of vintage-inspired fashion in the streetwear industry.
2. Urban Settings - Disruptive innovation opportunities for companies to create streetwear collections that reflect the aesthetics and culture of urban environments.
3. Collaborative Collections - Growing trend of brands partnering with other streetwear labels to create unique and exclusive fashion offerings.
Industry Implications
1. Fashion - Fashion brands can capitalize on the demand for retro streetwear by incorporating vintage themes into their collections.
2. Streetwear - Opportunity for streetwear brands to take inspiration from urban settings and create innovative designs that resonate with their target audience.
3. Apparel - Collaborative collections between fashion brands can disrupt the apparel industry by offering consumers limited edition clothing items with a unique and exclusive appeal.
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