The Daily Street Created an Editorial That Uses Heavy-Duty Props
Riley von Niessen — June 27, 2016 — Fashion
References: thedailystreet & hypebeast
The Daily Street, a UK streetwear brand, released an editorial that portrays the BEAMS and Champion collaborative clothing collection using heavy-duty industrial elements. The editorial was lensed by French photographer Romain Forquy with the help of stylist Charlotte Moss.
Given the simplistic design of the athletic streetwear, The Daily Street chose to feature the looks with a series of completely monochrome images. This works to show the minimalist structure of the designs in the collection -- with the editorial excluding color completely to reflect the lack of it in the pieces. The use of black and white photos also works to complement the quality of material in the clothing, allowing the movements of models to draw attention to it.
What's most interesting about The Daily Street editorial is its use of industrial items, with the series inviting subjects to stand atop cement blocks and massive rolls of plastic wrap.
Given the simplistic design of the athletic streetwear, The Daily Street chose to feature the looks with a series of completely monochrome images. This works to show the minimalist structure of the designs in the collection -- with the editorial excluding color completely to reflect the lack of it in the pieces. The use of black and white photos also works to complement the quality of material in the clothing, allowing the movements of models to draw attention to it.
What's most interesting about The Daily Street editorial is its use of industrial items, with the series inviting subjects to stand atop cement blocks and massive rolls of plastic wrap.
Trend Themes
1. Minimalist Streetwear - The simplistic design of the athletic streetwear collection offers opportunities for disruptive innovation in creating minimalist and functional clothing.
2. Monochrome Photography - The use of black and white photos in the editorial highlights the quality of the clothing material, providing opportunities for disruption in visual storytelling.
3. Industrial Influences - The incorporation of heavy-duty industrial elements in the editorial presents opportunities for disruptive innovation in merging streetwear fashion with industrial aesthetics.
Industry Implications
1. Fashion and Apparel - The Daily Street editorial showcases the BEAMS and Champion collaborative clothing collection, indicating disruptive innovation opportunities in the fashion and apparel industry.
2. Photography - The use of monochrome photography in the editorial creates a visually striking effect, suggesting disruptive innovation opportunities in the photography industry.
3. Industrial Products - The integration of industrial items in the editorial opens up possibilities for disruptive innovation in the development and application of industrial products.
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