Megan Ann Wilson Revitalized the Jordan Brand to Expand It
Riley von Niessen — August 16, 2016 — Fashion
References: theshoegame & hypebeast
Megan Ann Wilson, a celebrity stylist who's niche is sportswear, collaborated with photographer Tiara Marei to capture some of the Jordan Brand's latest basketball apparel.
The Summer 2016 collection was reportedly inspired by the 1992 Olympics, which is depicted with a few creative graphic prints that tribute this as well as a few nostalgic cuts. Megan Ann Wilson described her vision for the basketball apparel editorial by saying "My goal was to take the Jordan SS lifestyle collection and make it more appealing to youth culture, current trends (90’s revival and skateboarding) but maintaining the core basketball DNA."
This is managed well throughout the series, with each image modernizing ever-popular styles and utilizing an athletic backdrop that's situated in the Lower East Side of New York.
The Summer 2016 collection was reportedly inspired by the 1992 Olympics, which is depicted with a few creative graphic prints that tribute this as well as a few nostalgic cuts. Megan Ann Wilson described her vision for the basketball apparel editorial by saying "My goal was to take the Jordan SS lifestyle collection and make it more appealing to youth culture, current trends (90’s revival and skateboarding) but maintaining the core basketball DNA."
This is managed well throughout the series, with each image modernizing ever-popular styles and utilizing an athletic backdrop that's situated in the Lower East Side of New York.
Trend Themes
1. Sportswear Fashion - The collaboration between Megan Ann Wilson and Tiara Marei showcases the trend of sportswear fashion and its potential for further expansion and innovation.
2. Nostalgic Revival - The use of nostalgic cuts and graphic prints in the Jordan Brand's basketball apparel editorial highlights the trend of nostalgic revival in fashion, presenting an opportunity for brands to capitalize on the sentimental appeal.
3. Youth Culture Influences - The incorporation of 90's revival and skateboarding trends in the styling of the Jordan Brand's basketball apparel reflects the influence of youth culture, presenting an opportunity for brands to tap into this market segment with innovative designs and marketing strategies.
Industry Implications
1. Sportswear - The collaboration between Megan Ann Wilson and Tiara Marei in the sportswear fashion realm presents an opportunity for the sportswear industry to further innovate and cater to the demands of youth culture and nostalgic fashion trends.
2. Fashion Photography - The stylized basketball apparel editorials by Megan Ann Wilson and Tiara Marei showcase the potential for innovation and creativity in the field of fashion photography, presenting an opportunity for photographers and agencies to explore unique concepts and visual storytelling.
3. Athletic Brands - The modernization of ever-popular styles with athletic backdrops in the Jordan Brand's basketball apparel editorial highlights the opportunity for athletic brands to tap into the youth market and incorporate elements of streetwear and nostalgia into their designs.
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