This Givenchy Spring Collection Uses 90s Subculture for Influence
Riley von Niessen — June 13, 2016 — Luxury
References: givenchy & highsnobiety
The Givenchy Spring 2017 pre-collection takes the French luxury brand back to 90s subculture scenes, with looks making use of statement platform lace-up boots, rave-inspired face masks and streetwear styles.
Also included in the collection are styles that are more traditional for the brand, with a textured dress and jacket combination and another look that includes a coral pencil skirt and ruffled blouse. These examples are a few of the looks that contrast with the majority of the Spring 2017 collection however, as others feature more grungy combinations, graphic prints and leather. With this, the couture brand shows its competency in recreating subculture-inspired styles with a luxurious twist -- using clean cuts, elegant detailing and intricate bright patterns on some pieces.
Also included in the collection are styles that are more traditional for the brand, with a textured dress and jacket combination and another look that includes a coral pencil skirt and ruffled blouse. These examples are a few of the looks that contrast with the majority of the Spring 2017 collection however, as others feature more grungy combinations, graphic prints and leather. With this, the couture brand shows its competency in recreating subculture-inspired styles with a luxurious twist -- using clean cuts, elegant detailing and intricate bright patterns on some pieces.
Trend Themes
1. Subculture-inspired Fashion - Opportunity for fashion brands to explore unconventional and underground styles for their collections and attract a wider, younger audience.
2. Luxury Streetwear - Opportunity for luxury brands to mix high-end and streetwear styles, bridging the gap between casual and formal fashion for a more versatile look.
3. Rave-inspired Accessories - Opportunity for fashion brands to incorporate bold and statement accessories, like rave-inspired face masks, to add a unique element to their collections.
Industry Implications
1. Fashion and Apparel - The fashion industry can incorporate subculture inspiration into their designs to create unique and fresh collections.
2. Luxury Goods - Luxury brands can explore the trend of streetwear and integrate high-end items with casual styles to create a new market for their brand.
3. Accessories and Jewelry - Fashion accessory brands can create bold and unique accessories that can complement unconventional and underground styles in fashion.
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