This Calendar Series Celebrates Diverse Body Types
Katherine Pendrill — November 2, 2015 — Fashion
The '2016 Adipositivity Project Calendar' is a calendar series that celebrates different body types. Although plus-size women have become more visible in the media, the models that have become the most successful tend to have the same perfectly-proportioned hourglass figure. This series showcases and celebrates plus-size women of all shapes and sizes.
The calendar series was produced by the 'Adipositivity Project' and photographed by Substantia Jones. The calendar features 12 stunning images of plus-size women in unexpected settings such as a Brooklyn rooftop, a Las Vegas street corner and even underwater. The series captures the beauty of women embracing their figures and not apologizing for their bodies. As photographer Substantia Jones explains, the project "gives visibility to fat people who’re generally shut out of positive or neutral representation in media and culture."
The project ultimately helps to celebrate women of all sizes and push back against conventional beauty standards.
The calendar series was produced by the 'Adipositivity Project' and photographed by Substantia Jones. The calendar features 12 stunning images of plus-size women in unexpected settings such as a Brooklyn rooftop, a Las Vegas street corner and even underwater. The series captures the beauty of women embracing their figures and not apologizing for their bodies. As photographer Substantia Jones explains, the project "gives visibility to fat people who’re generally shut out of positive or neutral representation in media and culture."
The project ultimately helps to celebrate women of all sizes and push back against conventional beauty standards.
Trend Themes
1. Body Positive Marketing - Businesses should consider highlighting diverse body types and celebrating them in their marketing campaigns
2. Inclusive Representation - Industries across the board can work towards being more inclusive in terms of representation in media and culture, giving visibility to those who are often shut out
3. Underwater Photography - With the increasing popularity of underwater photography in advertising and media, featuring diverse body types in these photos can push back against conventional beauty standards
Industry Implications
1. Fashion - The fashion industry can become more inclusive and diverse in their marketing by featuring models of various sizes and shapes, as well as producing clothing lines that cater to different body types
2. Beauty Products - Beauty brands can work towards a more inclusive and diverse representation in their advertising by incorporating models of different body types and shapes in their campaigns
3. Photography - Photographers can promote inclusivity and diversity by showcasing and celebrating models of various sizes and shapes through their work
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