The So Nude Eau de Toilette Bottle Design Embraces Simplicity
Jana Pijak — May 3, 2013 — Art & Design
References: beautyscene.net & beautyscene.net
The So Nude Eau de Toilette by Costume National is the label's latest fragrance. Showcased in a white bottle, this chic perfume packaging is accented with beige text that embraces a minimalist visual aesthetic.
Opting for a simplistic marketing strategy, Costume National presents a bottle that best represents their soft and feminine fragrance. The So Nude Eau de Toilette bottle and box design exudes elegance and ease thanks to its muted palette of white and beige hues and simplistic block letters.
Combining neroli, a spicy trace of cumin and cardamom, this feminine fragrance reveals a flowery aroma that leaves a lasting impression without being over the top. This soft and delicate fragrant composition also features touches of tuberose, rose cedar and patchouli tones.
Opting for a simplistic marketing strategy, Costume National presents a bottle that best represents their soft and feminine fragrance. The So Nude Eau de Toilette bottle and box design exudes elegance and ease thanks to its muted palette of white and beige hues and simplistic block letters.
Combining neroli, a spicy trace of cumin and cardamom, this feminine fragrance reveals a flowery aroma that leaves a lasting impression without being over the top. This soft and delicate fragrant composition also features touches of tuberose, rose cedar and patchouli tones.
Trend Themes
1. Minimalist Packaging - Brands can explore minimalistic packaging to promote simplicity and elegance in their products.
2. Soft and Subtle Fragrances - Creating delicate fragrances that feature floral and woody tones can appeal to customers who prefer light and refreshing scents.
3. Simple Marketing Strategies - Simpler marketing strategies can be adopted by brands to promote their products without overwhelming customers with too much information.
Industry Implications
1. Fragrance Industry - The fragrance industry can use minimalistic packaging and subtle scents to attract customers looking for elegant and refreshing fragrances.
2. Cosmetic Industry - Cosmetic companies can explore minimalist packaging and simple marketing to emphasize the simplicity and natural beauty of their products.
3. Lifestyle Industry - The lifestyle industry can leverage minimalistic branding and packaging to promote a simplistic and timeless aesthetic in fashion, home decor and other lifestyle products.
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