Beyonce's 'Rise' Perfume is a Tribute to Maya Angelou
Malika Renee Butss — December 31, 2013 — Fashion
References: fragrantica & luxurytrump
Pop princess Beyonce is still on top of the charts and with her new Rise perfume inspired by the notorious Maya Angelou, she's topping hearts as well.
The Rise perfume is a decadent product of a collaboration between the iconic pop star, Loc Dong at IFF, International Flavors & Fragrances and Ken Hirst who designed the glamorous gold bottle. The title of the luxurious perfume is named after the iconic and touching poem by Maya Angelou, 'Still I Rise.' Though this sweet-smelling product is yet another divalicious fragrance from Queen Bey, with this one she hopes to empower women and to promote self love, confidence and strength.
With a perfume that promotes girl power and named after an iconic poem, Beyonce, as always, is doing it right.
The Rise perfume is a decadent product of a collaboration between the iconic pop star, Loc Dong at IFF, International Flavors & Fragrances and Ken Hirst who designed the glamorous gold bottle. The title of the luxurious perfume is named after the iconic and touching poem by Maya Angelou, 'Still I Rise.' Though this sweet-smelling product is yet another divalicious fragrance from Queen Bey, with this one she hopes to empower women and to promote self love, confidence and strength.
With a perfume that promotes girl power and named after an iconic poem, Beyonce, as always, is doing it right.
Trend Themes
1. Popstar-inspired Fragrances - The rise of fragrances inspired by popstars presents an opportunity for artists to expand their brand through the beauty industry.
2. Empowerment Marketing - The Rise perfume's focus on promoting self love, confidence, and strength reflects a growing trend of brands using empowerment messaging to connect with consumers.
3. Collaborative Product Development - The collaboration between Beyonce, Loc Dong at IFF, and Ken Hirst highlights the trend of cross-industry partnerships in creating unique and luxurious products.
Industry Implications
1. Beauty and Fragrance - The beauty and fragrance industry can leverage the popularity of popstar-inspired fragrances to attract younger consumers and capitalize on the influence of celebrity culture.
2. Fashion and Accessories - The glamorous gold bottle designed by Ken Hirst showcases the potential for the fashion and accessories industry to collaborate with fragrance brands and create visually stunning products.
3. Entertainment and Music - Popstars like Beyonce expanding into the fragrance industry presents an opportunity for the entertainment and music industry to diversify revenue streams and extend their brand influence.
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