Estee Lauder Pleasures Packaging Communicates a Lightness and Grace
Amelia Roblin — May 31, 2012 — Fashion
References: doychung & packagingoftheworld
Contrary to the way that some people apply perfume, the aim is not to overpower every other aroma in one's presence but rather to subtly enhance one's own smell. Estee Lauder Pleasures packaging may visually displace the eau de toilette to a shape that surrounds an elegant silhouette, but the overall notion is meant to be one of lightness.
Dho Yee Chung worked with the form of the existing cologne bottle and adapted it to assume an inverted use of space. The new rectangular flask is elegantly accented with a lady-shaped void, through which a metal spritzing straw rises. Estee Lauder Pleasures packaging emanates this exquisite sense of a delicate cloud of fragrance that embraces the sensual wearer.
Dho Yee Chung worked with the form of the existing cologne bottle and adapted it to assume an inverted use of space. The new rectangular flask is elegantly accented with a lady-shaped void, through which a metal spritzing straw rises. Estee Lauder Pleasures packaging emanates this exquisite sense of a delicate cloud of fragrance that embraces the sensual wearer.
Trend Themes
1. Subtle Fragrance Packaging - There's an opportunity to innovate in perfume packaging by creating designs that communicate a delicate and light scent.
2. Negative Space Design - Designers can make use of negative space to create innovative and elegant packaging for various products.
3. Inverted Use of Space - Exploring the potential for inverted use of space in product design can lead to creative and elegant packaging solutions.
Industry Implications
1. Fragrance - The fragrance industry can benefit from embracing subtle packaging designs that convey a light and delicate scent.
2. Product Design - Designers in various industries can learn from the negative space design of Estee Lauder Pleasures packaging and incorporate it into their own product designs.
3. Cosmetics - Innovative packaging designs, such as the inverted use of space seen in Estee Lauder Pleasures, can enhance the overall presentation and appeal of cosmetic products.
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