Sofie Ehlers Creates a Fictitious Brand With a Sweet Design
Francis Tiangson — March 24, 2011 — Art & Design
References: sofieehlers & lovelypackage
Sofie Ehlers is a student at the School of Visual Communication in Haderslev, Denmark. Her design for Coffee Bag displays her already awesome skills of creating a great brand identity paired with simple and stunning packaging.
Coffee Bag, a fictitious brand developed by Sofie Ehlers, is a creative instant coffee concept that allowed her to explore multiple packaging designs. The product is individually packed mesh bags that holds the ingredients to brew tea in a way that would be similar to making tea. Sofie Ehlers' designs for the packaging were excellently executed. They exude a homey brand identity which is exactly what coffee brands need; it's a warm drink that people like to enjoy in comfortable places like their homes.
Coffee Bag, a fictitious brand developed by Sofie Ehlers, is a creative instant coffee concept that allowed her to explore multiple packaging designs. The product is individually packed mesh bags that holds the ingredients to brew tea in a way that would be similar to making tea. Sofie Ehlers' designs for the packaging were excellently executed. They exude a homey brand identity which is exactly what coffee brands need; it's a warm drink that people like to enjoy in comfortable places like their homes.
Trend Themes
1. Creative Packaging Design - The Coffee Bag design by Sofie Ehlers showcases the potential for unique and visually appealing packaging concepts.
2. Exploration of Multiple Packaging Designs - Sofie Ehlers' Coffee Bag concept demonstrates the opportunity for brands to experiment with different packaging options to enhance their brand identity.
3. Homey Brand Identity - The warm and inviting brand identity of Coffee Bag created by Sofie Ehlers highlights the potential for coffee brands to evoke a sense of comfort and familiarity.
Industry Implications
1. Beverage Packaging - Coffee Bag's innovative packaging designs offer inspiration for the beverage packaging industry to think outside the box and create visually appealing options.
2. Graphic Design - Sofie Ehlers' Coffee Bag project helps to push the boundaries of graphic design, providing inspiration for designers seeking to create unique and visually striking packaging.
3. Hospitality - Coffee Bag's homey brand identity suggests an opportunity for the hospitality industry to enhance the coffee-drinking experience by incorporating comforting and cozy elements.
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