The Swarovski FW11 Campaign has a Violet Glow
Amelia Roblin — May 30, 2011 — Fashion
References: swarovski & theessentialist.blogspot
The makers of fine crystal jewelry have launched the Swarovski FW11 campaign to express the more alternative side of such sophisticated accessories. The fair-haired model who appears in these three prints flaunts edgy fashions of black feathers, leather and scales that are rendered increasingly elegant by the glistening gems adorning her neck, wrists, ears and fingers.
Referencing the lustrous cuts and facets of the luxury jewels, the fragmented display of the photos appears to be emitted from glossy planes of glass. A deep amethyst purple is symbolic of energy and creativity, with which the label encourages wearers to explore. Young and racy makeup and ensembles give the Swarovski FW11 campaign a dimension that ought to be fully explored by lovers of such pretty jeweled pieces.
Referencing the lustrous cuts and facets of the luxury jewels, the fragmented display of the photos appears to be emitted from glossy planes of glass. A deep amethyst purple is symbolic of energy and creativity, with which the label encourages wearers to explore. Young and racy makeup and ensembles give the Swarovski FW11 campaign a dimension that ought to be fully explored by lovers of such pretty jeweled pieces.
Trend Themes
1. Alternative Fashion - There is an opportunity for disruptive innovation in the fashion industry by creating alternative fashion lines that combine sophistication with edginess.
2. Fragmented Advertising - By using fragmented displays and unconventional advertising techniques, disruptive innovations can be created in the advertising industry to attract customers' attention.
3. Symbolic Color Campaigns - The use of specific colors, such as deep amethyst purple, can be leveraged in disruptive innovation campaigns to evoke emotions and create brand associations.
Industry Implications
1. Jewelry - There is an opportunity for disruptive innovation in the jewelry industry by creating jewelry pieces that combine alternative materials with luxury gems.
2. Fashion - Disruptive innovation can be achieved in the fashion industry by incorporating unconventional materials and edgy designs into high-end clothing lines.
3. Advertising - Innovative advertising techniques, such as fragmented displays and unconventional imagery, can disrupt the advertising industry and capture consumer attention.
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