Tok&Stok Arrow Ads Find Direction for Disorderly Possessions
Amelia Roblin — May 12, 2011 — Marketing
Some people are systematic sorters while others are overseers of organized messes, and no matter which type you happen to be, the Tok&Stok Arrow ads will surely speak to you.
DDB advertising of Brazil put together these two prints to demonstrate that both tendencies simultaneously. On the one hand, all of these assorted items are heaped on the floor, while on the other hand they've been arranged neatly into a rigid arrow.
Pointing perhaps to where these objects should be placed, the markers still require some sort of storage system, chest of drawers or shelving unit to give each doodad a new home. The Tok&Stok Arrow ads promote moving forward on your journey to straightening up your living spaces, and it appears that they fulfill the task.
DDB advertising of Brazil put together these two prints to demonstrate that both tendencies simultaneously. On the one hand, all of these assorted items are heaped on the floor, while on the other hand they've been arranged neatly into a rigid arrow.
Pointing perhaps to where these objects should be placed, the markers still require some sort of storage system, chest of drawers or shelving unit to give each doodad a new home. The Tok&Stok Arrow ads promote moving forward on your journey to straightening up your living spaces, and it appears that they fulfill the task.
Trend Themes
1. Organized Mess - Incorporating chaos and mess to create a unique organizational experience.
2. Disorderly Arrangement - Intentional creation of disordered display to enhance in-store experience.
3. Neatly Rigid Displays - Using rigid arrangements to showcase items in a visually captivating way.
Industry Implications
1. Home Organization and Storage - Innovative products that promote and facilitate home organization and storage.
2. Retail Display and Merchandising - Creating unique, chaotic retail displays that entice customers to engage with products.
3. Advertising and Marketing - Developing disruptive advertising that plays with the concept of organized mess to grab consumer attention.
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