The FTC SS11 Lookbook Shreds the Streets
Francis Tiangson — January 22, 2011 — Lifestyle
The FTC SS11 lookbook is action-packed showcasing a brilliant collection that celebrates the brand's 25th anniversary. The Spring/Summer 2011 line has is geared towards skateboarding and cycling apparel.
Shot in Barcelona, the FTC SS11 lookbook has a stellar setting. With appearances from local professional athletes, the brand really knows how to appeal to their target market. The collection is perfect for cruising the streets during the warm summer months.
Implications - FTC dresses their models in bright plaid shirts, super-dark denim, stylish t-shirts and comfy sweaters. The collection is great for athletes because the clothing is easy to move around in. Accessories within the collection include a range of hats that go well with a stellar skateboard attitude. FTC makes sure that you look good while showing off your skills on and off your skateboard.
Shot in Barcelona, the FTC SS11 lookbook has a stellar setting. With appearances from local professional athletes, the brand really knows how to appeal to their target market. The collection is perfect for cruising the streets during the warm summer months.
Implications - FTC dresses their models in bright plaid shirts, super-dark denim, stylish t-shirts and comfy sweaters. The collection is great for athletes because the clothing is easy to move around in. Accessories within the collection include a range of hats that go well with a stellar skateboard attitude. FTC makes sure that you look good while showing off your skills on and off your skateboard.
Trend Themes
1. Bright Plaid Shirts - Opportunity for disruptive innovation in the fashion industry by creating sustainable and eco-friendly versions of bright plaid shirts for athletes.
2. Skateboarding and Cycling Apparel - Opportunity for disruptive innovation in the sports industry by developing advanced materials and technologies for skateboarding and cycling apparel.
3. Skateboard Attitude - Opportunity for disruptive innovation in the accessories industry by creating unique and customizable hats that reflect the skateboard attitude.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by incorporating bright plaid shirts into high-end and luxury fashion lines.
2. Sports - Opportunity for disruptive innovation in the sports industry by designing multifunctional and high-performance skateboarding and cycling apparel.
3. Accessories - Opportunity for disruptive innovation in the accessories industry by developing innovative and edgy hats inspired by the skateboard attitude.
6.1
Score
Popularity
Activity
Freshness
