Plus-Sized Mannequins Embraced in Department Stores
Luisa Amanda Gomes — March 15, 2010 — Business
Plus-sized mannequins are starting to pop up in department stores like Britain's Debenhas and Australian retailer Myer. Your average mannequin is an European 8-10 (sometimes smaller), which isn't very reflective of the average size women these days. These new mannequins range from European size 16-20, which showcases clothing on a plastic model that is more realistic.
Now, these department stores can display clothes on their mannequins that is more similar to the body type of their shoppers. As most women have curves, shouldn't these plastic women have them as well?
Now, these department stores can display clothes on their mannequins that is more similar to the body type of their shoppers. As most women have curves, shouldn't these plastic women have them as well?
Trend Themes
1. Realistic Mannequins - Opportunity for retailers to use mannequins that better represent the average size and body type of their customers.
2. Body Positivity - Growing trend of promoting body positivity and inclusivity in the fashion industry.
3. Diverse Representation - Increasing demand for diverse representation in advertising and visual merchandising.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to attract and connect with a wider range of customers by using realistic mannequins.
2. Body Image and Self-esteem - Opportunity for industries focused on body image and self-esteem to collaborate with retailers to promote positive body representation.
3. Visual Merchandising - Opportunity for the visual merchandising industry to develop innovative and inclusive display solutions.
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