The DQM New York FW10 Collection Taps Pro Skaters as Models
Meghan Young — October 22, 2010 — Fashion
References: dqmnewyork & lifelounge
The DQM New York FW10 lookbook makes a smart move. By using the very people they're marketing to, they show exactly what kind of lifestyle their clothes are fit for. By tapping the pro skaters Brian Delatorre, Curtis Rapp, Pat Cook, Ben Bartle Carter Donnel, Dan Forkin and Rob Harris, they also gain authenticity and respect.
Photographed by founder and photographer of Slap magazine, Lance Dawes, the DQM New York FW10 lookbook offers a great look into what the line has to offer.
Photographed by founder and photographer of Slap magazine, Lance Dawes, the DQM New York FW10 lookbook offers a great look into what the line has to offer.
Trend Themes
1. Skateboarding Influencers - Brands can leverage the influence of professional skaters to authentically market their products and appeal to the skateboarding community.
2. User-generated Content - By featuring skateboarders in their lookbooks, brands can encourage consumers to generate their own content and create a sense of community around the brand.
3. Authentic Lifestyle Marketing - By showcasing the skateboarding lifestyle, brands can attract consumers who identify with the culture and values associated with the sport.
Industry Implications
1. Fashion - Fashion brands can collaborate with skateboarders to create clothing lines that cater to the skateboarding community and reflect their style.
2. Photography - Skateboarding lookbooks present opportunities for photographers to capture the energy and style of the sport, appealing to brands who seek dynamic and authentic visual content.
3. Sports Retail - Skate shops and sports retailers can curate collections that feature professional skaters, reinforcing the credibility and expertise of their brands.
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