The Etap Hotel Bad Day Campaign Offers an Accommodating Oasis
Amelia Roblin — May 5, 2011 — Marketing
References: yr & adsoftheworld
Business trips can sound like fun at first, but these Etap Hotel Bad Day ads describe what can happen when you're out of your comfort zone, and how you may come to appreciate your home away from home.
An architect, an electrician and a businessman and woman find themselves inundated with computer cords, construction materials, live wires and sticky notes, yet their faces are all smiles the moment they step into their bright guest rooms. The Young and Rubicam advertising agency developed such a campaign to assert that arriving at these lodgings after work is "the best part of your day."
The Etap Hotel Bad Day ads reveal clean, equipped and tidy rooms that offer a sanctuary in a foreign city full of stresses.
An architect, an electrician and a businessman and woman find themselves inundated with computer cords, construction materials, live wires and sticky notes, yet their faces are all smiles the moment they step into their bright guest rooms. The Young and Rubicam advertising agency developed such a campaign to assert that arriving at these lodgings after work is "the best part of your day."
The Etap Hotel Bad Day ads reveal clean, equipped and tidy rooms that offer a sanctuary in a foreign city full of stresses.
Trend Themes
1. Business Travel - Disruptive Innovation Opportunity: Develop innovative services or products that enhance the comfort and convenience of business travelers.
2. Home-away-from-home - Disruptive Innovation Opportunity: Create solutions that replicate the feeling of being at home while away, incorporating personalized touches and familiar amenities in hotel accommodations.
3. Work-life Balance - Disruptive Innovation Opportunity: Design technologies or strategies that support a healthy work-life balance for professionals on the go, ensuring a well-rested and stress-free experience during business travel.
Industry Implications
1. Hospitality - Disruptive Innovation Opportunity: Explore ways to enhance the guest experience and differentiate hotels by providing comfortable and hassle-free accommodations for business travelers.
2. Travel Services - Disruptive Innovation Opportunity: Develop innovative platforms or services that simplify the process of booking and managing business travel, catering to the unique needs and preferences of professionals.
3. Home Services - Disruptive Innovation Opportunity: Create services that offer professionals a sense of comfort and relaxation in their temporary accommodations, such as personalized cleaning, organization, and meal delivery services.
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