Meu Movel de Madeira Ads Market Easily Assembled Moveables
Amelia Roblin — May 14, 2011 — Marketing
References: bronx.br & adsoftheworld
One can save a little money by purchasing unassembled furnishings, and the Meu Movel de Madeira ads demonstrate -- albeit slightly exaggeratedly -- that this method is actually little more work than having whole tables, chairs and beds delivered right to your door.
The Brazilian furniture store seems to operate on something similar to the IKEA principle of elementary DIY when you purchase its products. The Bronx Comunicação advertising agency aims to communicate the ease with which one can turn a box of parts into full-fledged furnishings by using the imagery of a jack-in-the-box. A storage bin, a seat and a shelf fling out of their corresponding crates from tightly wound springs in these Meu Movel de Madeira ads, presenting them to the owner with the same assertiveness as if they'd been brought in built by a delivery van.
The Brazilian furniture store seems to operate on something similar to the IKEA principle of elementary DIY when you purchase its products. The Bronx Comunicação advertising agency aims to communicate the ease with which one can turn a box of parts into full-fledged furnishings by using the imagery of a jack-in-the-box. A storage bin, a seat and a shelf fling out of their corresponding crates from tightly wound springs in these Meu Movel de Madeira ads, presenting them to the owner with the same assertiveness as if they'd been brought in built by a delivery van.
Trend Themes
1. Unassembled Moveables - Opportunity for furniture companies to offer unassembled furniture as a cost-effective and easily delivered option.
2. DIY Furniture - Demand for DIY furniture could increase as people look for cost-effective and customizable furniture options.
3. Ad Campaigns for Furniture - Opportunity for creative ad campaigns that showcase the ease and affordability of unassembled furniture.
Industry Implications
1. Furniture - Furniture companies can tap into the DIY trend by selling unassembled furniture and targeting a cost-conscious market.
2. Advertising - Advertising agencies can partner with furniture companies to create creative campaigns for unassembled furniture.
3. E-commerce - E-commerce platforms can capitalize on the trend for unassembled furniture by offering cost-effective and convenient delivery options.
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