The Lakai Transworld Skateboarding Video is Dangerously Hot
Amanda Chang — September 10, 2010 — Pop Culture
References: adsflavor
With flames, ramps, broken shopping carts and old garbage, the Lakai Transworld Skateboarding video is super hot.
Transworld Skateboarding put forth the Skate & Create challenge to inspire skaters to shoot, direct and produce a creative skate video. The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011.
Implications - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand.
Transworld Skateboarding put forth the Skate & Create challenge to inspire skaters to shoot, direct and produce a creative skate video. The group Lakai was the winner of the challenge and received their picture on the cover of the magazine, and a spot reserved in Skate & Create 2011.
Implications - One of the strongest and most effective ways a company can attract attention to its brand is by staging an elaborate and dangerous publicity stunt. By creating a spectacle, the publicity stunt will raise awareness among the media, outsiders and established consumers of the brand.
Trend Themes
1. Dangerous Publicity Stunts - Opportunity for companies to attract attention and raise brand awareness through elaborate and risky spectacles.
2. Skate & Create Challenges - Promoting creativity and innovation among skaters by encouraging them to shoot, direct, and produce unique skate videos.
3. Extreme Sports Marketing - Utilizing extreme and visually captivating sports videos to promote brands and engage with target audiences.
Industry Implications
1. Skateboarding - Skateboarding industry can leverage dangerous publicity stunts and Skate & Create challenges to enhance brand image and engage with skaters.
2. Advertising & Marketing - Opportunity for advertising and marketing agencies to develop and execute elaborate and attention-grabbing publicity stunts for brands.
3. Sports Apparel & Equipment - Brands in the sports apparel and equipment industry can benefit from partnering with skaters and sponsoring Skate & Create challenges to showcase their products.
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