The FC Real Bristol SS11 Lookbook Features Dressed-Up Dolls
Francis Tiangson — January 30, 2011 — Fashion
References: fcrb.net & highsnobiety
The FC Real Bristol SS11 lookbook features awesome sporty fashion playfully displayed on animated mannequins. Split between two styles of clothing the line features both casual styles as well as soccer-focused athletic apparel.
From the beach to the soccer field, the dressed-up dolls in the FC Real Bristol SS11 lookbook showcase how the styles can fit a variety surroundings regardless of who or what is wearing them.
Implications - Society has become overly saturated with advertising causing consumers to gradually become desensitized to cliche strategies. These consumers now only absorb information from images that are shocking or have very unique designs as they are memorable. Companies can draw attention to their marketing campaigns by incorporating these elements into their graphics.
From the beach to the soccer field, the dressed-up dolls in the FC Real Bristol SS11 lookbook showcase how the styles can fit a variety surroundings regardless of who or what is wearing them.
Implications - Society has become overly saturated with advertising causing consumers to gradually become desensitized to cliche strategies. These consumers now only absorb information from images that are shocking or have very unique designs as they are memorable. Companies can draw attention to their marketing campaigns by incorporating these elements into their graphics.
Trend Themes
1. Animated Mannequin Marketing - Companies can utilize animated mannequins in their marketing campaigns to capture attention and stand out amongst the saturated advertising industry.
2. Sporty Fashion - Sporty fashion is becoming increasingly popular and companies can innovate by incorporating athletic elements into their clothing lines.
3. Versatile Apparel - Consumers are looking for versatile clothing that can be worn in multiple settings and occasions, creating an opportunity for companies to produce clothing that can serve various purposes.
Industry Implications
1. Retail Industry - The retail industry can benefit from incorporating animated mannequins and versatile clothing into their marketing strategies and product offerings.
2. Fashion Industry - The fashion industry can innovate by incorporating sporty elements into their clothing lines and creating versatile pieces that cater to consumer's needs and preferences.
3. Marketing Industry - The marketing industry can create disruptive innovations by utilizing unique and memorable visuals and incorporating them into their advertising strategies.
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