The Kotex '28 Days' Campaign Shows Various Feminine Emotions
Meghan Young — April 8, 2010 — Art & Design
References: kotex & behance.net
I think that the Kotex '28 Days' campaign has hit the nail right on its head with this concept. I mean, it's so true--we women fluctuate through so many different emotions every day. Why not capitalize on this known fact?
With art direction by Jonathan Gurvit, the Kotex '28 Days' campaign features 28 different postcards, of which only ten are shown in the gallery above. For the rest, be sure to visit Behance.net. Clearly, my favorite one hones in on our affectionate day with a big ball of plush pandas.
With art direction by Jonathan Gurvit, the Kotex '28 Days' campaign features 28 different postcards, of which only ten are shown in the gallery above. For the rest, be sure to visit Behance.net. Clearly, my favorite one hones in on our affectionate day with a big ball of plush pandas.
Trend Themes
1. Emotional Advertising - Brands can capitalize on the fluctuating emotions of their target audience to create impactful ad campaigns.
2. Artistic Direction - Art direction plays a crucial role in creating visually appealing and engaging advertising campaigns.
3. Personalized Marketing - Tailoring marketing messages to specific segments, such as women with fluctuating emotions, can result in more effective communication.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating emotional elements into their campaigns.
2. Graphic Design - The field of graphic design plays a key role in creating visually appealing advertisements and marketing materials.
3. Consumer Goods - Brands in the consumer goods industry can leverage personalized marketing to connect with their target audience.
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