Philips Electric Razor Ads Emphasize Skin Around the Mustache
Amelia Roblin — March 1, 2011 — Fashion
References: dorotheu & adsoftheworld
Promoting a cosmetic appliance in the business of facial grooming, the Philips electric razor ads use the iconic image of various styles of mustaches. The aim of the campaign is to communicate the device's ability to "shave even the shortest hairs" with the precise cutting system.
Avoiding the overused view of stubbly chin, Glauber Dorotheu designed animated print ads that illustrate an array of facial hair fashions, represented really tiny to suggest the product excels with fine details.
Within a wider scope, these Philips electric razor ads accomplish two things; the increased breadth of the canvas leaves the beards and whiskers looking smaller, but it also enables the prints to deal with blank unblemished space as rendering of the skin. As a result, the campaign comes off to the consumer as simple, playful and to-the-point.
Avoiding the overused view of stubbly chin, Glauber Dorotheu designed animated print ads that illustrate an array of facial hair fashions, represented really tiny to suggest the product excels with fine details.
Within a wider scope, these Philips electric razor ads accomplish two things; the increased breadth of the canvas leaves the beards and whiskers looking smaller, but it also enables the prints to deal with blank unblemished space as rendering of the skin. As a result, the campaign comes off to the consumer as simple, playful and to-the-point.
Trend Themes
1. Facial Grooming - Disruptive innovation opportunity: Develop new cosmetic appliances or grooming devices that target specific areas of the face.
2. Animated Print Ads - Disruptive innovation opportunity: Explore the use of animated print ads to create engaging and attention-grabbing marketing campaigns.
3. Precise Cutting System - Disruptive innovation opportunity: Create advanced cutting systems for electric razors that can efficiently shave even the shortest hairs.
Industry Implications
1. Cosmetic Appliances - Disruptive innovation opportunity: Develop innovative cosmetic appliances that offer precise grooming solutions for different parts of the body.
2. Marketing and Advertising - Disruptive innovation opportunity: Explore new ways to create animated print ads that captivate audiences and effectively convey product features.
3. Electric Razor Manufacturing - Disruptive innovation opportunity: Improve the cutting systems used in electric razors to provide more efficient and precise shaving experiences.
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