The Brandbox Branding & Creative Agency Creates Breathtaking Coke
kiro altman — October 28, 2011 — Marketing
References: worldofad.asia & packagingoftheworld
The Brandbox Branding & Creative agency, located in Uzbekistan, shows its local patriotism and passion for design with the introduction of their Coca-Cola Uzbek Edition aluminum contour bottle. Though the world has seen many redesigned Coca-Cola bottles over the year, this series is one-of-a-kind.
The main idea of the design is to use the country's national pattern of Pahtagul (flower of cotton) for a modern purpose. This symbol is a well-known pattern used traditionally for Uzbek drinking glass called piala. The elegant pattern translates well for an international audience, with the Coca-Cola Uzbek Edition bottle boasting a perfect marriage of ethnic inspiration, modern minimalism and bright colors that are sure to make the packaging a worldwide hit.
The main idea of the design is to use the country's national pattern of Pahtagul (flower of cotton) for a modern purpose. This symbol is a well-known pattern used traditionally for Uzbek drinking glass called piala. The elegant pattern translates well for an international audience, with the Coca-Cola Uzbek Edition bottle boasting a perfect marriage of ethnic inspiration, modern minimalism and bright colors that are sure to make the packaging a worldwide hit.
Trend Themes
1. Ethnic-inspired Beverage Packaging - Brands can incorporate traditional patterns and designs into their packaging for a unique and eye-catching look.
2. Localized Branding - Businesses can highlight their local culture and traditions in their branding to appeal to both domestic and international audiences.
3. Modernizing Traditional Designs - Designers can update traditional patterns and motifs for contemporary applications, creating a fresh look while paying homage to the past.
Industry Implications
1. Packaging - Innovative packaging companies can work with brands to create unconventional designs that incorporate cultural motifs and patterns.
2. Beverage - Beverage companies can create limited edition packaging that appeals to local culture and traditions, creating a sense of brand loyalty.
3. Design - Design agencies can specialize in modernizing traditional designs for use in branding and packaging, combining history and contemporary aesthetics.
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