PepsiCo's Take on Coke's Green Bottles
Marlon Franco — March 17, 2011 — Eco
PepsiCo Inc. has joined the eco movement with their Pepsi plant-based bottles. These plant-based bottles topple the cola company's competitor in terms of reducing carbon footprint. PepsiCo plant-based bottles are made from pine, corn husks, and grass as well as other materials, and are said to be the first bottle to use a plastic called polyethylene terephthalate, or PET. PepsiCo is making use of leftovers like orange peels, oat hulls, potato scraps and other organic materials in creating these plant-based bottles.
“The new bottle looks and feels exactly the same as their old packaging, and doesn't effect the taste of their Pepsi product," says Senior Vice President Rocco Pappalia, “It’s indistinguishable.”
These new plant-based bottles are planned to be tested next year, and if it goes well, the company will convert all of their products to the eco-friendly materials!
“The new bottle looks and feels exactly the same as their old packaging, and doesn't effect the taste of their Pepsi product," says Senior Vice President Rocco Pappalia, “It’s indistinguishable.”
These new plant-based bottles are planned to be tested next year, and if it goes well, the company will convert all of their products to the eco-friendly materials!
Trend Themes
1. Eco-friendly Packaging - Exploring the use of plant-based materials for packaging to reduce carbon footprint.
2. Innovative Material Usage - Utilizing organic waste materials like orange peels and potato scraps to create packaging materials.
3. Sustainable Manufacturing - Implementing environmentally friendly production methods to reduce environmental impact.
Industry Implications
1. Beverage - Opportunity for beverage companies to adopt eco-friendly packaging solutions and enhance brand image.
2. Food - Potential for food industry to use plant-based materials for packaging, promoting sustainability and eco-consciousness.
3. Plastics - Opportunity for the plastics industry to explore innovative materials like polyethylene terephthalate (PET) derived from plant sources.
3.5
Score
Popularity
Activity
Freshness
