Missoni and San Pellegrino Make a Playfully-Patterend Bottle Label
Allison Love — July 18, 2010 — Luxury
References: worthlookingat.tumblr & notcot.org
Missoni and San Pellegrino have teamed up to create quite a luxurious-looking water bottle. The label features a colorful, intricate Missoni pattern.
The limited-edition Missoni and San Pellegrino bottle is being sold in Italy to support and promote both Italian companies. I really like the look of this patterned bottle; it's probably the only way I could afford or own Missoni. Maybe I'll get a bottle shipped from Italy!
Implications - As consumption levels continue to increase, the importance of presentation and aesthetics has risen to the same level as the quality of the product itself. Labels, packages and advertisements that are showy, aesthetically alluring and creatively infused see elevated consumption levels; a pattern reflective of an increasingly superficial society.
The limited-edition Missoni and San Pellegrino bottle is being sold in Italy to support and promote both Italian companies. I really like the look of this patterned bottle; it's probably the only way I could afford or own Missoni. Maybe I'll get a bottle shipped from Italy!
Implications - As consumption levels continue to increase, the importance of presentation and aesthetics has risen to the same level as the quality of the product itself. Labels, packages and advertisements that are showy, aesthetically alluring and creatively infused see elevated consumption levels; a pattern reflective of an increasingly superficial society.
Trend Themes
1. Luxury Packaging - Creating visually appealing and aesthetically pleasing packaging designs can enhance product desirability and drive consumer engagement.
2. Branded Collaborations - Collaborating with well-known brands can create unique and exclusive products that attract consumer attention and drive sales.
3. Artistic Label Design - Using visually striking and creatively infused label designs can differentiate products in a crowded market and capture consumer interest.
Industry Implications
1. Beverage Packaging - Innovative packaging designs can disrupt the beverage industry by elevating the perceived value and desirability of products.
2. Luxury Fashion - Fashion brands partnering with beverage companies can tap into new markets and create unique cross-industry collaborations.
3. Advertising and Marketing - Creating attention-grabbing label designs and packaging concepts can drive consumer engagement and boost brand recognition in the advertising and marketing industry.
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