Roku Now Offers Over 100 Live Tv Channels in Canada
Grace Mahas — December 8, 2021 — Pop Culture
Just in time for the holiday season, Roku recently announced the company has hit a new milestone -- hitting over 100 live channels for free on The Roku Channel. The new offerings include popular channels in various genres such as Doctor Who, So Yummy, Midsomer Murders, Impossible Quiz Show, and the Maverick Black Cinema -- to name a few.
“Roku understands that Canadians want free content from a wide variety of genres and Roku continues to expand our content library to meet the needs of our customers,” said Ashley Hovey, the Director of AVOD at Roku. “Surpassing 100 free Live TV channels speaks to our commitment to deliver viewing options and top content to Canadians.”
Image Credit: Roku
“Roku understands that Canadians want free content from a wide variety of genres and Roku continues to expand our content library to meet the needs of our customers,” said Ashley Hovey, the Director of AVOD at Roku. “Surpassing 100 free Live TV channels speaks to our commitment to deliver viewing options and top content to Canadians.”
Image Credit: Roku
Trend Themes
1. Free Live TV Channels - Expanding the number of available free live TV channels could disrupt traditional cable and satellite TV providers, leading to a shift in consumer behavior towards free streaming services.
2. Content Diversification - Offering a diverse range of channels across various genres could lead to a wider audience, increased user engagement, and new partnership opportunities with content providers.
3. Regional Expansion - Expanding the availability of streaming services, especially in underserved regions, could lead to increased market share and revenue growth for streaming service providers.
Industry Implications
1. TV and Media - The TV and media industries should consider offering free channels to attract viewers and remain competitive in the ever-changing landscape of streaming services.
2. Advertising - Streaming services that offer free channels could disrupt the advertising industry and lead to new opportunities for targeted advertising and increased revenue from ad sales.
3. Internet Service Providers - As more consumers turn to streaming services for their entertainment needs, Internet service providers could face increased demand for faster and more reliable connections, leading to potential disruptive innovations in this industry.
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