The 'Sensical' Streaming Service for Kids is Available for Free
Michael Hemsworth — July 1, 2021 — Life-Stages
References: sensicaltv & techcrunch
The 'Sensical' streaming service for kids is a free, ad-supported service targeted towards children aged two to 10 to help offer them content that is perfectly appropriate for their age range. The service is offering more than 15,000 hand-curated videos as well as more than 50 topic-based channels that children can explore at their leisure. The platform doesn't make use of algorithms to suggest content to the user, which sets it apart from competitors and helps children to explore their own interests more freely.
The 'Sensical' streaming service for kids features three content recommendation modes for parents to set up for little ones including preschool (ages two to four), little kids (aged five to seven) and big kids (aged eight to 10).
Image Credit: Common Sense Networks
The 'Sensical' streaming service for kids features three content recommendation modes for parents to set up for little ones including preschool (ages two to four), little kids (aged five to seven) and big kids (aged eight to 10).
Image Credit: Common Sense Networks
Trend Themes
1. Ad-supported Services - The rise of free, ad-supported streaming services for niche audiences such as children presents opportunities for advertisers to target specific demographics and for companies to create curated experiences.
2. Hand-curated Content - The popularity of hand-curated content among kids' streaming services highlights the potential for content curation as a disruptive innovation opportunity in other areas such as music and news.
3. Personalized Recommendations - The demand for personalized recommendation modes in kids' streaming services shows the potential for similar features in other industries such as fashion and food delivery, which could provide tailored experiences for customers based on their preferences.
Industry Implications
1. Streaming Services - Streaming services for niche audiences like children open doors for companies to offer hand-selected content and personalized recommendations to users, creating unique offerings and gaining a competitive edge.
2. Advertising - Ad-supported kids' streaming services offer new advertising opportunities for companies looking to target specific demographics, such as parents with young children, who may be more likely to engage with family-friendly content.
3. E-commerce - The rise of personalized recommendation modes in kids' streaming services presents the potential for similar features in other industries such as e-commerce, allowing for tailored shopping experiences and increased customer satisfaction.
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