Skydance Media Signs Multi-Year Movie Deal With Apple
Niko Pajkovic — January 25, 2022 — Tech
References: deadline
American production company Skydance Media has officially signed a multi-year partnership deal with Apple to develop and produce a yearly slate of live-action films that will be released via the Apple Original Films label. In addition, the new movies will be purposefully targeted towards a global audience, further expanding Apple's media presence around the world.
The new partnership includes a number of notable upcoming titles. For example, a standout film included in the deal is 'The Greatest Beer Run Ever,' a follow-up to the Best Picture Oscar-winning Green Book, which will star Russel Crowe and Zac Efron. Meanwhile, the film 'Ghost,' which is set to star Chris Evans and Ana de Armas, has just entered production.
The new partnership includes a number of notable upcoming titles. For example, a standout film included in the deal is 'The Greatest Beer Run Ever,' a follow-up to the Best Picture Oscar-winning Green Book, which will star Russel Crowe and Zac Efron. Meanwhile, the film 'Ghost,' which is set to star Chris Evans and Ana de Armas, has just entered production.
Trend Themes
1. Streaming-first Production Deals - Opportunity for production companies to strike exclusive partnerships with streaming platforms, developing and producing original content for a global audience.
2. Global-focused Film Production - An opportunity for film industry players to produce movies for a global audience and cater to international markets to grow presence digitally.
3. Star-packed Project Partnerships - An opportunity for film production companies to generate hype and create additional buzz around their projects through high-profile actor connections.
Industry Implications
1. Film Production - Film production companies can cater to streaming companies and target global audiences, striking streaming-first production deals with leading platforms, particularly Apple Original Films.
2. Streaming Services - Opportunity for streaming services to partner with production houses and produce high-quality content that appeals to a global audience.
3. Film Distribution - An opportunity for film distributors to expand globally by showcasing films produced for an international audience via streaming services.
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