Brat TV Teams Up With Future Today to Launch New AVOD Channel
Niko Pajkovic — January 25, 2022 — Tech
References: futuretodayinc & businesswire
Multi-channel streaming provider Future Today has partnered with Youtube sensation Brat TV to launch a streaming channel dedicated to Brat TV's popular online video content, which is geared towards a teenage audience. The new channel will be available for free on Fire TV and Roku, adhering to an advertising-based monetization structure (AVOD).
The new Brat TV channel will feature over 85 hours of original programming, including shows such as 'On the Ropes,' 'Chicken Girls,' and 'Crown Lake.' In addition, it will host exclusive content taken from the biggest teen influencers on social media. As a result, the teenage-focused service offers advertisers a new and unique avenue for reaching this difficult-to-pin-down demographic.
“The brand-safe content and popularity with teenage audiences make the Brat TV titles very attractive to our advertiser audiences and popular big-brand distribution platforms,” said Vikrant Mathur, Co-Founder and CEO of Future Today.
Image Credit: YouTube
The new Brat TV channel will feature over 85 hours of original programming, including shows such as 'On the Ropes,' 'Chicken Girls,' and 'Crown Lake.' In addition, it will host exclusive content taken from the biggest teen influencers on social media. As a result, the teenage-focused service offers advertisers a new and unique avenue for reaching this difficult-to-pin-down demographic.
“The brand-safe content and popularity with teenage audiences make the Brat TV titles very attractive to our advertiser audiences and popular big-brand distribution platforms,” said Vikrant Mathur, Co-Founder and CEO of Future Today.
Image Credit: YouTube
Trend Themes
1. Teenage Influencer Content - Brands can invest in partnerships with teenage influencers to create more original content for this new teenage streaming channel.
2. Advertising-based Monetization - The AVOD model can offer a new way for advertisers to target teenage audiences who are difficult to reach through traditional advertising channels.
3. Multi-channel Streaming Partnerships - Collaborations between multi-channel streaming providers and popular teenage content creators can lead to the launch of new, audience-specific channels.
Industry Implications
1. Streaming Services - Streaming services can invest in teenage-focused programming to attract and engage this younger demographic.
2. Advertising - Advertisers can explore new opportunities to reach teenage audiences through partnerships with teenage influencers on streaming channels.
3. Social Media Platforms - Social media platforms can create more opportunities for teenage influencers to showcase their content on streaming channels, expanding their reach and influence.
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