Amazon's Wondery Launched a Podcast Service for Kids and Families
Niko Pajkovic — February 10, 2022 — Business
References: wondery & hollywoodreporter
Wondery, a popular podcast studio owned by Amazon, has announced the launch of Wondery+ Kids, an audio subscription service dedicated to kids and families. The new service arrives just one month after Amazon and Wondery struck an exclusive licensing deal with Tinkercast, another popular family-focused podcast platform.
The new offering will be sold separately from Wondery+ and will provide users with early access to a variety of Wondery and Tinkercast Originals. Some notable titles include 'Imagined Life Family,' 'Wow in the World,' 'Little Stories Everywhere,' and 'Flip and Mozi’s Guide to How to Be an Earthling.'
“There is a significant opportunity in the marketplace for high-quality kids podcasts from trusted creators,” Jen Sargent, the CEO of Wondery, said. “We’re excited to offer parents safe, screen-free, ad-free, entertaining and educational podcasts with our new Wondery+ Kids offering on Apple Podcasts.”
Image Credit: Wondery
The new offering will be sold separately from Wondery+ and will provide users with early access to a variety of Wondery and Tinkercast Originals. Some notable titles include 'Imagined Life Family,' 'Wow in the World,' 'Little Stories Everywhere,' and 'Flip and Mozi’s Guide to How to Be an Earthling.'
“There is a significant opportunity in the marketplace for high-quality kids podcasts from trusted creators,” Jen Sargent, the CEO of Wondery, said. “We’re excited to offer parents safe, screen-free, ad-free, entertaining and educational podcasts with our new Wondery+ Kids offering on Apple Podcasts.”
Image Credit: Wondery
Trend Themes
1. Kid-focused Podcasts - Creating new podcasts that are designed specifically for kids and families, allowing for new innovative ways to reach younger audiences.
2. Audio Subscription Services - Providing exclusive access to unique podcasts through subscription services creates a new way to monetize content and build audiences.
3. Collaborative Podcasting - Partnering with other podcast creators to offer cross-promotions and collaborations can help grow audiences and expand content offerings.
Industry Implications
1. Media & Entertainment - Creating new content formats like kid-focused podcasts presents an opportunity for media companies to expand their reach and diversify their offerings.
2. Technology - Developing new platforms and software that can support subscription services like Wondery+ Kids opens the door to new revenue streams for tech companies.
3. Education - Creating educational podcasts for kids allows for the opportunity to enhance and expand learning beyond traditional methods in the classroom.
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