SCAD Launches New User Experience Research (UXR) Degree Program
Niko Pajkovic — October 13, 2022 — Business
References: scad.edu & businesswire
The Savannah College of Art and Design (SCAD) is excited to announce its new user experience research (UXR) degree programme, which will begin this Fall 2022, the first semester.
The Bachelor of Fine Arts programme was created in partnership with Google and is the first and only degree in user experience research offered in the United States. Students will be equipped to lead design sprints and identify tomorrow's solutions for today's UX challenges. This will be possible thanks to instruction and mentoring from Google design executives. Students who enroll in the UXR programme will learn how to enhance services and products over the whole UX life cycle by using analytics, customer data, and behavioral insights.
"I’m over the moon to announce another historic first for our Bees: the new SCAD B.F.A. in user experience research, developed in partnership with Google. This unique program (our second to co-develop with Google) paves a direct path to careers with Google, the world’s leading tech brand," said SCAD President and Founder Paula Wallace.
Image Credit: SCAD
The Bachelor of Fine Arts programme was created in partnership with Google and is the first and only degree in user experience research offered in the United States. Students will be equipped to lead design sprints and identify tomorrow's solutions for today's UX challenges. This will be possible thanks to instruction and mentoring from Google design executives. Students who enroll in the UXR programme will learn how to enhance services and products over the whole UX life cycle by using analytics, customer data, and behavioral insights.
"I’m over the moon to announce another historic first for our Bees: the new SCAD B.F.A. in user experience research, developed in partnership with Google. This unique program (our second to co-develop with Google) paves a direct path to careers with Google, the world’s leading tech brand," said SCAD President and Founder Paula Wallace.
Image Credit: SCAD
Trend Themes
1. User Experience Research Education - The launch of SCAD's UXR degree program with Google's partnership demonstrates a growing trend of education programs aimed at training professionals to meet the demands of the rapidly evolving field of user experience research.
2. Design Sprint Facilitation - Students in the SCAD UXR program will be equipped to facilitate design sprints and identify solutions for UX challenges, representing a trend towards the development of design thinking and problem-solving skills in UX research.
3. Behavioral Insights & Analytics in UX Research - The SCAD UXR program will teach students how to effectively use customer data, analytics, and behavioral insights to enhance products and services, highlighting a trend towards data-driven decision making in UX research.
Industry Implications
1. Higher Education - The collaboration between SCAD and Google in launching a B.F.A. degree in UXR is set to disrupt the higher education industry with a highly specialized and in-demand program for students interested in UX research.
2. Technology - The close partnership between SCAD and Google in developing the UXR degree program reflects a growing trend towards collaboration between academia and the technology industry in providing cutting-edge solutions for UX research.
3. Design - The SCAD UXR program's focus on design sprints and problem-solving highlights a trend towards the integration of design thinking and methodologies into the field of UX research, creating disruptive innovation opportunities in design-oriented industries.
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