Denver International Airport Opened a 'Zen Room' with Goats to Relax Travelers
References: modernfarmer
To keep holiday travelers calm and content instead of being stressed to no end, Denver International Airport created a 'Zen Room' that got travelers goats — literally. The playful, specially built space offered up select passengers a round of goat yoga, which is a yoga session where a small flock of goats hang around and enjoy the calming experience.
Denver International Airport built the Zen Room out of whole cloth ahead of the holidays, and during the peak travelling time, staff searched out families and solo travelers with long layovers. They were then invited to a guided yoga and meditation session among a collection of goats from the nearby 'Just Kidding' goat farm.
The pop-up not only surprised and delighted the travelers, but it helped them to forget about the boredom and stresses of traveling during the holidays.
Denver International Airport built the Zen Room out of whole cloth ahead of the holidays, and during the peak travelling time, staff searched out families and solo travelers with long layovers. They were then invited to a guided yoga and meditation session among a collection of goats from the nearby 'Just Kidding' goat farm.
The pop-up not only surprised and delighted the travelers, but it helped them to forget about the boredom and stresses of traveling during the holidays.
Trend Themes
1. Goat Yoga - Disruptive innovation opportunity: Create unique yoga experiences by incorporating animals to provide a fun and calming atmosphere for participants.
2. Airport Wellness - Disruptive innovation opportunity: Develop dedicated spaces in airports that offer calming activities like yoga and meditation to reduce traveler stress and improve the overall airport experience.
3. Experiential Travel - Disruptive innovation opportunity: Design travel experiences that go beyond traditional sightseeing and offer unique and interactive activities that provide relaxation and entertainment for travelers.
Industry Implications
1. Wellness Tourism - Disruptive innovation opportunity: Create travel packages that combine wellness activities such as goat yoga with traditional sightseeing to cater to travelers seeking both relaxation and exploration.
2. Animal Therapy - Disruptive innovation opportunity: Develop programs that use animals, such as goats, as therapy companions in various settings, including airports, hospitals, and workplaces, to promote relaxation and reduce stress.
3. Event Planning - Disruptive innovation opportunity: Offer event planning services that incorporate unique and interactive activities, like goat yoga, to create memorable and engaging experiences for attendees.
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