Drinkwell Empowers Villages with Water Filtration Technology
Alyson Wyers — May 29, 2017 — Social Good
References: drinkwellsystems & fastcompany
With a goal of "transforming the global water crisis into entrepreneurial opportunity," Drinkwell uses micro-franchising to help those in arsenic-affected areas launch local water businesses with water filtration technology.
Specifically targeting South Asian villages affected by arsenic contamination, the franchise model empowers individuals locally with business tools to generate more income and create jobs while also improving the health of the whole community with water filtration technology. With local partners, Drinkwell has helped deploy more than 200 profitable establishments across Cambodia, India and Laos. Their water-filtering system is also 17 times more efficient, produces 60 times more water and reduces waste. Although they emphasize arsenic poisoning, the systems also filter out contaminants such as E.coli bacteria.
Specifically targeting South Asian villages affected by arsenic contamination, the franchise model empowers individuals locally with business tools to generate more income and create jobs while also improving the health of the whole community with water filtration technology. With local partners, Drinkwell has helped deploy more than 200 profitable establishments across Cambodia, India and Laos. Their water-filtering system is also 17 times more efficient, produces 60 times more water and reduces waste. Although they emphasize arsenic poisoning, the systems also filter out contaminants such as E.coli bacteria.
Trend Themes
1. Micro-franchising - The use of micro-franchising for water filtration technology creates an opportunity for individuals in affected areas to launch local water businesses for income and job creation.
2. Social Entrepreneurship - Drinkwell's use of a social entrepreneurship model with micro-franchising allows for profitable establishments to improve the health of the whole community in arsenic-affected areas.
3. Water Filtration Technology - The use of superior water filtration technology by Drinkwell has led to more efficient systems that produce more water and reduce waste, presenting innovative opportunities for the industry.
Industry Implications
1. Water Filtration - The water filtration industry can explore disruptive innovation opportunities by examining Drinkwell's superior technology.
2. Social Enterprise - The use of micro-franchising for social entrepreneurship presents an opportunity for the industry to support profitable businesses while addressing social and environmental issues.
3. Public Health - The public health industry can learn from Drinkwell's model, which not only addresses water contamination but also creates jobs and income in affected areas.
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