Lara Intimates Emphasizes Sustainability by Repurposing Unused Fabric
Laura McQuarrie — November 20, 2017 — Eco
References: laraintimates & treehugger
Lara Intimates is a lingerie company that sets itself apart by prioritizing sustainability, as all of the fabrics it uses are reclaimed from factories and other brands around the world to minimize waste. The company makes the most of what is available and if a fabric is offered in an unusual color, it will simply dye it for reuse.
The range of products available from Lara Intimates currently includes four briefs, a bodysuit and four different bra styles, each of which provides support without padding, bulky straps or underwire components.
Since Lara Intimates sells its assortment of lingerie online as a web-based business, the company hosts bi-monthly 'Fit Parties' as a way to help customers find their perfect fit. Private bra-fitting parties are also offered by Lara Intimates for groups that would benefit from lingerie sizing advice.
The range of products available from Lara Intimates currently includes four briefs, a bodysuit and four different bra styles, each of which provides support without padding, bulky straps or underwire components.
Since Lara Intimates sells its assortment of lingerie online as a web-based business, the company hosts bi-monthly 'Fit Parties' as a way to help customers find their perfect fit. Private bra-fitting parties are also offered by Lara Intimates for groups that would benefit from lingerie sizing advice.
Trend Themes
1. Reclaimed Fabric - Using reclaimed fabric to emphasize sustainability.
2. Web-based Sales - Selling products online through web-based businesses.
3. Fit Parties - Hosting fit parties to help customers.
Industry Implications
1. Lingerie - Innovating the lingerie industry through sustainability.
2. Fashion - Applying sustainable and web-based trends to the fashion industry.
3. Retail - Using web-based sales and fit parties to disrupt traditional retail practices.
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