Argos' 'House of Fitness' is a Mirror-Free Gym with Pet-Friendly Classes
Laura McQuarrie — April 4, 2018 — Lifestyle
References: billetto & about.sainsburys
For the urban professional, working out at home can be convenient and cost-effective, but also an isolating experience that keeps people from feeding off of the energy and motivation of a community—to provide the best of both worlds, Argos is launching the 'House of Fitness' in partnership with leading brands like FitBit and Reebok.
The House of Fitness is set to be styled as a comfortable, home-like setting that is designed with soft lighting and no mirrors. The space will also be infused with carefully chosen scents that have been scientifically proven to support productivity, such as peppermint and jasmine, plus motivational music.
At the "home away from home" workout space, people will be able to participate in free classes, including some that are pet-friendly, which is especially appealing to the busy urban professional.
The House of Fitness is set to be styled as a comfortable, home-like setting that is designed with soft lighting and no mirrors. The space will also be infused with carefully chosen scents that have been scientifically proven to support productivity, such as peppermint and jasmine, plus motivational music.
At the "home away from home" workout space, people will be able to participate in free classes, including some that are pet-friendly, which is especially appealing to the busy urban professional.
Trend Themes
1. Community-based Workout Spaces - Creating workout spaces that bring together a community for motivation and support, while providing a comfortable and home-like setting.
2. Mirror-free Gyms - Designing gyms without mirrors to create a more relaxed and less judgmental workout atmosphere.
3. Pet-friendly Fitness Classes - Introducing fitness classes that allow people to bring their pets, catering to the busy urban professional who wants to stay active while spending time with their furry companions.
Industry Implications
1. Fitness and Wellness - Opportunity for gym chains and fitness studios to re-imagine their spaces and create unique workout experiences.
2. Home Decor - Opportunity for home design and decor brands to cater to the growing trend of creating home-like workout spaces.
3. Pet Industry - Opportunity for pet-based businesses, such as pet trainers and pet supply stores, to tap into the market of pet-friendly fitness classes.
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