The Olvarit Commerical Launches with Babies Hitting the Weights
Kevin Young — June 18, 2012 — Marketing
References: olvarit.be & creativecriminals
You know it’s a clever promotion when the Olvarit commercial takes it to the extreme to advertise baby cereal by presenting toddlers at a gym.
It’s not unusual to see babies crawling in playground sandboxes or running freely around amusement parks but it is a bit odd to spot a toddler working out. This video shows the launch of Olvarit Toddler Flakes and it’s set inside a Belgium fitness center with eight hidden cameras, a trainer and six babies ready to bust a move.
The hidden cameras capture people’s reactions as they witness a trainer helping babies lift dumbbells. The stares are priceless as some are shocked while others shake their heads in disapproval. But little do they know, Olvarit says “It’s not because it’s good for you, but that it’s good for them.”
It’s not unusual to see babies crawling in playground sandboxes or running freely around amusement parks but it is a bit odd to spot a toddler working out. This video shows the launch of Olvarit Toddler Flakes and it’s set inside a Belgium fitness center with eight hidden cameras, a trainer and six babies ready to bust a move.
The hidden cameras capture people’s reactions as they witness a trainer helping babies lift dumbbells. The stares are priceless as some are shocked while others shake their heads in disapproval. But little do they know, Olvarit says “It’s not because it’s good for you, but that it’s good for them.”
Trend Themes
1. Fitness for Babies - Disruptive innovation opportunity: Develop exercise programs and equipment specifically designed for babies to promote their physical development.
2. Unusual Advertising Techniques - Disruptive innovation opportunity: Explore unconventional ways of advertising and marketing products to capture the attention of consumers in unique and memorable ways.
3. Interactive Marketing Experiences - Disruptive innovation opportunity: Create interactive brand experiences that engage consumers and generate viral buzz through unexpected and surprising scenarios.
Industry Implications
1. Baby Products - Disruptive innovation opportunity: Create innovative baby food products and packaging that emphasize health and development benefits.
2. Fitness Equipment - Disruptive innovation opportunity: Design and manufacture fitness equipment tailored for babies and toddlers to encourage physical activity and motor skill development.
3. Advertising and Marketing - Disruptive innovation opportunity: Develop new advertising strategies and techniques that break away from traditional methods and capture consumers' attention in unconventional ways.
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