This Virtual GM Experience Shares Electric Vehicle Innovation
Laura McQuarrie — March 25, 2022 — Autos
References: prnewswire
Craft Worldwide and Threedium are hosting a collection of fully-branded metaverse boutique shops and 3D wearables for brands participating in Metaverse Fashion Week, including GM. In partnership with McCann Detroit, Threedium and Craft Worldwide are sharing GM's vision for an electric future and the latest innovations in EV technology.
The pop-up experience gives visitors the chance to socialize, reserve an EV of their own with a click, collect branded wearables and bridge the gap between the physical and virtual worlds.
As global brands embrace experimentation within the metaverse and on Decentraland (the virtual reality platform powered by the Ethereum blockchain) they are also reaching new audiences and early adopters that are already at the forefront of cutting-edge tech innovations.
The pop-up experience gives visitors the chance to socialize, reserve an EV of their own with a click, collect branded wearables and bridge the gap between the physical and virtual worlds.
As global brands embrace experimentation within the metaverse and on Decentraland (the virtual reality platform powered by the Ethereum blockchain) they are also reaching new audiences and early adopters that are already at the forefront of cutting-edge tech innovations.
Trend Themes
1. Metaverse Boutiques - As virtual experiences continue to grow in popularity, there is an opportunity for brands to create unique, fully-branded virtual boutiques to showcase products and engage with customers.
2. EV Technology Innovation - As the world moves towards a more sustainable future, there is a huge opportunity for innovation in the electric vehicle industry to create more efficient and environmentally-friendly products.
3. Virtual/physical Integration - With the line between physical and virtual experiences becoming increasingly blurred, there is an opportunity for brands to offer unique experiences that bridge the gap between the two worlds.
Industry Implications
1. Automotive Industry - As electric vehicle technology continues to advance, there is a huge opportunity for disruption in the automotive industry to create more efficient and environmentally-friendly vehicles.
2. Fashion Industry - As brands continue to experiment with metaverse fashion and 3D wearables, there is an opportunity for disruption in the fashion industry to create new, virtual-first products.
3. Virtual Reality Industry - As the metaverse continues to grow, there is an opportunity for disruption in the virtual reality industry to create more immersive experiences and innovative products.
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