Cleansing oils and balms are infused with active ingredients
Trend - Cleansing oils and balms are being infused with active ingredients to make them more effective in treating skin issues, and so they stand out in a saturated market. Products in this space now include everything from antioxidants to salicylic acids.
Insight - Today's skincare customer tends to be highly knowledgeable, seeking out ingredients that they know will work for their personal skincare needs. This ingredient-forward focus has prompted brands to prioritize scientific branding where their use of "active" ingredients is emphasized.
Insight - Today's skincare customer tends to be highly knowledgeable, seeking out ingredients that they know will work for their personal skincare needs. This ingredient-forward focus has prompted brands to prioritize scientific branding where their use of "active" ingredients is emphasized.
Workshop Question - How could your brand cater to today's knowledgeable consumer?
Trend Themes
1. Active Ingredient-focused Skincare - Brands can innovate by prioritizing scientific branding that emphasizes the use of "active" ingredients.
2. Microbiome-friendly Beauty Products - By developing natural, vegan, and cruelty-free cleansing oils that balance the skin's microbiome, brands can tap into a growing consumer interest in holistic health and skincare.
3. Exfoliating Cleansers - Innovative solutions such as two-step blemish-prone skin routines that combine manual and chemical exfoliants can provide immediate relief while offering ongoing results.
Industry Implications
1. Beauty and Skincare - With an increasing demand for active ingredient-focused and microbiome-friendly skincare products, industry leaders will need to continuously innovate to stay competitive.
2. Holistic Health and Wellness - The trend towards natural, vegan, cruelty-free, and gluten-free beauty products can extend to other areas of holistic health like nutrition and fitness.
3. Environmental Sustainability - With eco-friendly and biodegradable exfoliating beads, beauty brands can appeal to consumers who prioritize sustainability and adopt responsible practices for product development.
