Hotels incorporate recycled materials into their designs and operations
Trend - As sustainability becomes more important, hotel brands are aiming to reduce their impact with the use of recycled materials. Everything from food recycling programs to hangers made from recycled materials are helping to bring down the environmental impact of these large businesses.
Insight - Sustainability has become more important to consumers as the consequences of climate change become more visible in people's day-to-day lives. Some consumers are experiencing worsening anxiety related to the future of the environment, and more are now making sustainable choices in order to reduce their personal impact. These consumers turn to brands that are making it easier for them to make eco-friendly purchase decisions.
Insight - Sustainability has become more important to consumers as the consequences of climate change become more visible in people's day-to-day lives. Some consumers are experiencing worsening anxiety related to the future of the environment, and more are now making sustainable choices in order to reduce their personal impact. These consumers turn to brands that are making it easier for them to make eco-friendly purchase decisions.
Workshop Question - How is your brand making sustainability an easier choice for customers?
Trend Themes
1. Eco-friendly Luxury Collaborations - Luxury brands are teaming up with hotels to offer tailormade amenities, realized with 100% recycled materials or sustainably sourced products.
2. Sustainable Hotel Designs - Hotels are using reclaimed materials, aiming to reduce waste by offering locally sourced items, or creating a space for guests to donate used clothing.
3. Sustainable Supply Chain - Hotels are implementing a sustainable supply chain by partnering with local farms, promoting local sustainability, and developing products and amenities made with recycled materials.
Industry Implications
1. Hospitality Industry - Hotels are actively implementing strategies to reduce their environmental impact while offering sustainable experiences for guests.
2. Luxury Brands - Brands promoting a sustainable impact are collaborating with hotels to offer luxury amenities with sophisticated designs and commitment to 100% recycled or sustainably sourced materials.
3. Sustainability Industry - New opportunities in sustainability, such as creating a sustainable supply chain and developing new products to promote recycling in the hospitality industry.
